Talented Toy

Brand Identity

1. Overview

1.1 Talented Toy Overview

Talented Toy

"Talented Toy for talented children."

"Talented Toy for talented children." is the slogan of the branding. Talented Toy is a brand designed for children. We also have toys such as building blocks, paintbrushes, character recognition cards and so on. Sometimes children's creativity can pass beyond the imagination, as long as they own world, this could be colorful, yet all of them are precious. Talented Toy allows children to create their own paradise, explore this very theme park, and write their own stories.

1.2 Project Timeline

2. Brand Style Guide

2.1 Logo Sketches

2.2 Digital Exploration

I combined the elements of little character
and toy to explore more logo schemes.

2.3 Final Logo

Clear Space and Style Guide

2.4 Color

2.5 Font Design

3. Mockup

3.1 Business Card

3.2 Letter Paper

3.3 Pins

3.4 T-shirt

3.5 Office Supplies

4. Conclusion

Summary Takeaway

1. The target customer group of toy brands is children, so the first thing to do is to catch children's eyes in colors and patterns to arouse their curiosity.
2. Brand design follows the principle of simplicity, with bright colors and concise information.
3. I personify the brand so that children will feel more approachable after seeing the brand.

What I learned

I did some research at the beginning of the project. For example, the design style and color of some similar toy brands in the existing market, the sensitivity and preference of children to color and graphics, etc. I find that too complex graphics and bright colors are easy to distract children's attention, and they cannot better play the role of educational toys to help children focus their attention and develop creativity. Therefore, I think balance is very important in this project, whether it is the choice of color or the complexity of the graphics, a balance should be grasped. When designing, I often push too hard because I care too much about a certain point, but this often leads me to ignore another important factor of the brand. Therefore, mastering balance is very important in design.